We helped launch a creative and bold communication campaign for ECPA (European Crop Protection Association) to explain to policy-makers and key stakeholders the realities of modern agriculture & benefits that pesticides can bring.

The aim of our long-term initiative is to challenge negative preconceptions surrounding the industry and gradually change the perception through engagement. The focus for Year-1 was on engaging with institutional decision makers and their influencers and as of Year-2 we are also cascading down our campaign in key European countries in local languages.

Key Message: Pesticides contribute to sustainable agriculture & help farmers provide safe and affordable food.

ECPA campaign debate

ECPA campaign website
ECPA campaign socialMediaVisuals A
ECPA campaign socialMediaVisuals B

ECPA campaign 2016highlight
ECPA campaign caseStudy
ECPA campaign documentary

You may also like:

Leave a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

By continuing to use the site, you agree to the use of cookies. More information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.