We helped launch a creative and bold communication campaign for ECPA (European Crop Protection Association) to explain to policy-makers and key stakeholders the realities of modern agriculture & benefits that pesticides can bring.

The aim of our long-term initiative is to challenge negative preconceptions surrounding the industry and gradually change the perception through engagement. The focus for Year-1 was on engaging with institutional decision makers and their influencers and as of Year-2 we are also cascading down our campaign in key European countries in local languages.

Key Message: Pesticides contribute to sustainable agriculture & help farmers provide safe and affordable food.

ECPA campaign debate

ECPA campaign website
ECPA campaign socialMediaVisuals A
ECPA campaign socialMediaVisuals B

ECPA campaign 2016highlight
ECPA campaign caseStudy
ECPA campaign documentary

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