“I love writing press releases!” that’s a statement I doubt you’d ever hear from any writer, just as “I love reading press releases!” would hardly escape the lips of any journalist. Now I can’t say that these are hard facts, but I never felt that way when I was both on the producing and receiving end of press releases. And all the friends I’ve made in my 12 years in the industry would agree.
But, that doesn’t mean they aren’t useful. In fact, if you check out the 2014 Business Wire Media Survey Results, you might be surprised by the press release and online newsroom insights.
The report is 23 pages long, so to make your life easier here are my favorite insights. And when you’re done reading, feel free to get in touch with us so we can work together to make your online newsroom and press releases rock.