tech advancements

5 Digital Trends in Healthcare

When was the last time you checked a medical book or paper when looking for information about an illness? Unless you own a library, Google is probably your best friend when it comes to health related questions. According to Pew Research Survey, 72% of Internet users say they search for health information online.Digital has changed[…]

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Drones: evil spies or creative opportunities?

Ever since the discussion about drone planes, the word “drones” doesn’t evoke a particularly positive image. While many consider it a “no go” area, some have actually taken this opportunity to get creative.Would you still think the same about drones if they played your favorite tune during a music festival, if they provided footage of[…]

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Wearable technologies: much more than a fashion statement

Mobile devices and cloud computing are changing the way we interact with others and how we deal with everyday tasks. Our real lives are merging with our digital lives – or is it the other way round?Wearable technologies are driving this process even further. Interactive glasses, watches or digital bracelets are already a reality, becoming[…]

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The Great Big Data Seduction

In the Information Age, the quest for knowledge and understanding of the world has been greatly elevated by the ability to exploit the exponential growth and falling costs of computational power. Welcome to big data – generated from our digital footprints as we negotiate our way through early 21st century life.Recent developments in cloud and[…]

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Can you outsmart the digital deluge? Dave Coplin thinks so

How exactly do you cope with the digital overload? On June 11, Microsoft UK’s Chief Envisioning Officer Dave Coplin talked about the influence and pitfalls of big data in our hyperconnected society and how humans need to cope more intelligently with the flourishing spread of technology and the growth of the app industry.“Our future lies[…]

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The great synthesizer: Jean Michel Jarre on artists’ rights

Nobody could accuse Jean Michel Jarre of being a luddite. After all the pioneer of electronic music, widely regarded as the father of trance, owes his career to technological advances.For more on Jean Michel Jarre and copyright law, find the five cunningly hidden tags above.However, when he took over from Robin Gibb as president of[…]

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Smelly App: smart devices providing sensory experiences

Today we talk, text, record videos, take pictures, and even edit them all on our smart devices. But what’s next? A new era of multi-sensory digital communications!Professor Adrian Cheok and his team at the “Pervasive Computing” department of City University London is certain that the next big thing will involve smell, taste, and touch.Used with[…]

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Interactive ads are “taking off”

Recently, some of the most interesting advertising campaigns have been coming from the Out of Home (OOH) arena.They’ve tended to use interactivity more than most, harnessing technology that enables them to react to – and elicit reaction from – their immediate surroundings in real-time. British Airways has embraced this technology to give its latest outdoor[…]

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Which path to choose when it comes to mobile strategy?

There is no question about it; every business needs a mobile strategy (read our previous posts on strategically building responsive websites and developing content for those on the go). But when it comes to development, all of them face the question: which one? Is it better to follow the trend and rebuild the site in[…]

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Interactive campaigns that go beyond 2D

We’ve been talking about augmented reality quite a bit around the office and playing around with innovative tools and technologies to establish an interactive presence for one of our clients in a big European fair. To achieve this, we are working on interactive virtual hostesses, augmented reality points of information, and an interactive animation that[…]

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On hyperlearning, Massive Online Open Courses & the power of collaboration

Following my recent lecture on hyperacting at Solvay Brussels School, I was invited back by professor Antonio Nieto Rodríguez, to talk about hyperlearning, one of the dimensions of HyperThinking.At this moment in my life, hyperlearning is proving to be especially fascinating to me; it is no exaggeration to say that day by day I am[…]

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