strategies

Could Google+ be the next big thing for brands?

When launched, users didn’t greet Google+ with high expectations and optimistic predictions of the future. However it has grown to become the second biggest social network in just three years.Though it’s not likely that it will dethrone Facebook anytime soon, more brands are starting to use Google+ pages to reach out to their audiences. While[…]

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Issue-based platform in action: our Dark to Light campaign

“I didn’t feel happy about being pregnant, because I didn’t know whether or not I’d be able to have the baby.” – Caroline SwainHave you ever considered how many women you know who have become pregnant while being diagnosed with or while suffering from a medical condition?Caroline Swain’s moving story about being pregnant when she[…]

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How a crime made the Mona Lisa an icon

It is safe to say that the Mona Lisa, or La Gioconda, is the most famous painting in the world. Endlessly reproduced, endlessly parodied, it has taken on a life outside itself, as a tea towel, a t-shirt, an icon, and a meme.As early as 1919, Marcel Duchamp had made the famous image the subject[…]

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What Facebook’s new algorithm means for content marketing

In 2013, Facebook started seriously slicing up the organic reach of their brand pages. The plan was to go from 16% to 1-2%. Why did they do it?The most obvious reason is that limited organic reach pushed many companies into paid reach. But was it really just business as usual for Facebook? Probably not. It’s[…]

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Can you outsmart the digital deluge? Dave Coplin thinks so

How exactly do you cope with the digital overload? On June 11, Microsoft UK’s Chief Envisioning Officer Dave Coplin talked about the influence and pitfalls of big data in our hyperconnected society and how humans need to cope more intelligently with the flourishing spread of technology and the growth of the app industry.“Our future lies[…]

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5 common mistakes in corporate storytelling

Digital has opened up a new world for storytelling. Exciting new tools, apps, and platforms are blossoming all over the Internet. Visually appealing opportunities like Medium, Thinglink, Storehouse, Zeega, Cowbird, and many more are awaiting eager storytellers to try them out.Companies too have jumped on the bandwagon, hoping to reach out to new audiences… but[…]

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Cefic Masterclass with YourFormula bloggers

Recently, we welcomed 10 vibrant YourFormula bloggers who were invited by Cefic (The European Chemical Industry Council) to a bloggers learning session at ZN. As they all have a passion for chemistry, we wanted that to shine through in their writing.So our very own Karmen Špiljak sought to help them do just that. Here are[…]

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Tips and tricks for a great brainstorming session

When was the last time you and few others were summoned into a meeting room and asked to come up with good ideas? Unsurprisingly, many people sigh when they hear the word brainstorming. Still, it stays a popular method for generating ideas. And while good ideas might hide in dark places, here are a few[…]

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Which path to choose when it comes to mobile strategy?

There is no question about it; every business needs a mobile strategy (read our previous posts on strategically building responsive websites and developing content for those on the go). But when it comes to development, all of them face the question: which one? Is it better to follow the trend and rebuild the site in[…]

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When creativity goes beyond the conceptual: Making water out of thin air

It was the Roman poet Horace that said: “Adversity has the effect of eliciting talents which, in prosperous circumstances, would have lain dormant.”Sometimes the sayings of old really do speak to the present generation anew.We think this creative campaign conceived by ad agency Mayo DraftFCB for Peru’s Universidad de Ingenéria & Tecnologia  (UTEC) personifies that[…]

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