Social media

3 useful tools for social media management

Managing several social media channels at the same time can be complicated, even daunting sometimes. Indeed, manually switching from account to account, monitoring all conversations and adapting your messages to the different channels takes time that you don’t necessarily have. The good news is that there are some pretty cool tools that can help you[…]

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What Facebook’s new algorithm means for content marketing

In 2013, Facebook started seriously slicing up the organic reach of their brand pages. The plan was to go from 16% to 1-2%. Why did they do it?The most obvious reason is that limited organic reach pushed many companies into paid reach. But was it really just business as usual for Facebook? Probably not. It’s[…]

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Winning the Shorty Awards: Dengue won’t be a neglected disease for long

This morning I had woken up to fantastic news – ZN won the Shorty Industry Award for Best Use of Social Media for Healthcare with our work on Break Dengue.Held every year, the Shortys is like the Oscars of social media – it honors the talented agencies, brands, and industry leaders who are behind the[…]

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Communities today united through social media

This winter has brought extensive flooding across the UK, with the country experiencing its wettest January and February since records began in 1910. Tens of thousands of people were evacuated from their homes, electricity was cut off in some areas, and transport routes were impassable as tidal surges engulfed the coast and rivers burst their[…]

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Leveraging the holidays and turning sentiment into sales

Labeled as one of the Hallmark holidays, Valentine’s Day cards actually got started in England in the 18th century – long before the American greeting card company offered its first Valentine’s Day card in 1913. Nowadays, like most modern holidays, Valentine’s has morphed from a day to send sentiments to your true love to offering[…]

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The Changing Face(s) of Social Media

Facebook is 10 years old this month and Twitter will celebrate its eighth birthday in March. Given the degree to which social media has permeated our collective existence over the last decade the lines between communication online and “IRL” – in real life – are becoming ever more blurred.  The frequency and intensity with which[…]

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Social CRM 2013, Brussels – What’s it all about?

On November 27, I’ll be hosting Social CRM 2013 (Brussels) at BIP. We’ll be hearing how the European Parliament and Telenet have implemented social CRM strategies, and have a presentation from Martin Hill-Wilson, one of Europe’s best thinkers on the topic. Philip Weiss, ZN’s chairman, will also be there to moderate a session on organizational[…]

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The impact of great online event coverage: our experience at TEDxBrussels

Another successful edition of TEDxBrussels has come and gone. This year’s event, dubbed Ex Nihilo, brought together over 1,500 people at the BOZAR.Being one of the co-founders of TEDxBrussels, ZN helped bring this extraordinary event to life. This year, we were at the helm of social media coverage.Here are some interesting facts about the online[…]

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Keeping it brief

Can you tell a story in 100 words? How about in 30 seconds or 15 or 8?It’s an exercise in brevity, trimming, culling, boiling down to the essence.These brands, organizations, and individuals all gave it a shot when Instagram launched its video function.

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Martini: The 19th Century brand goes interactive for its 150th Anniversary

Have you ever tried to get into an exclusive nightclub on a cold evening, only to hear the bouncer say if your name’s not on the list, then you’re not getting in?A lot of brand owners try to put forward an air of exclusivity around their assets to keep the interest of existing and potential[…]

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Getting to Know You: The Shifting Concept of Privacy

The recent revelations (and consequent outrage) around the “news” that the U.S National Security Agency (NSA) has been gathering intelligence on our use of electronic communications has brought the whole concept of “privacy” into sharp relief. In the age of ubiquitous, “always on” connection, is there truly still such a thing as privacy? Does our[…]

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Changing the world with a click? Online activism & social marketing

The Internet is a playground for thousands of campaigns across the world. There are campaigns on nearly every possible issue imaginable – from the environment to human rights, corruption to climate change – and the advocates within these communities do everything from raising awareness, signing online petitions, and fund raising. In other words, they are[…]

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Influencing change in a social world

If I told you that with one mouse click you could impact change, would you believe me? Chances are you wouldn’t.But Julie Dixon, Deputy Director of Georgetown University’s Center for Social Impact Communication, would have you believe that you could. Watch the full live stream video from TEDxChange 2013.At the core of Julie’s talk at TEDxChange[…]

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