Social media

3 useful tools for social media management

Managing several social media channels at the same time can be complicated, even daunting sometimes. Indeed, manually switching from account to account, monitoring all conversations and adapting your messages to the different channels takes time that you don’t necessarily have. The good news is that there are some pretty cool tools that can help you[…]

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What Facebook’s new algorithm means for content marketing

In 2013, Facebook started seriously slicing up the organic reach of their brand pages. The plan was to go from 16% to 1-2%. Why did they do it?The most obvious reason is that limited organic reach pushed many companies into paid reach. But was it really just business as usual for Facebook? Probably not. It’s[…]

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Winning the Shorty Awards: Dengue won’t be a neglected disease for long

This morning I had woken up to fantastic news – ZN won the Shorty Industry Award for Best Use of Social Media for Healthcare with our work on Break Dengue.Held every year, the Shortys is like the Oscars of social media – it honors the talented agencies, brands, and industry leaders who are behind the[…]

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Communities today united through social media

This winter has brought extensive flooding across the UK, with the country experiencing its wettest January and February since records began in 1910. Tens of thousands of people were evacuated from their homes, electricity was cut off in some areas, and transport routes were impassable as tidal surges engulfed the coast and rivers burst their[…]

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Leveraging the holidays and turning sentiment into sales

Labeled as one of the Hallmark holidays, Valentine’s Day cards actually got started in England in the 18th century – long before the American greeting card company offered its first Valentine’s Day card in 1913. Nowadays, like most modern holidays, Valentine’s has morphed from a day to send sentiments to your true love to offering[…]

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