knowing your audience

Advergames: The controversy of being effective

Associating play to children’s drawers filled with LEGO and action figures can be accurate, but also limited. Play has expanded its definition to permeate office spaces, HR interviews, university classrooms, and even advertising. Gamification can be applied to our daily routine, turning mundane tasks into games. It can also turn a company message into an[…]

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Crucial things I learned as a blogger for an online initiative

Seven countries, six months, and a number of planes, trains, and automobiles (or whatever passes for a vehicle), that was my life as a blogger/collaborator of an online initiative called Break Dengue.Break Dengue is an online platform that aims to connect patients, doctors, researchers, and all people involved in the dengue issue – striving to[…]

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A day in the life of a digital reporter

Get up, have breakfast, tweet. Brush teeth, tweet, coffee, tweet. By the time I get to my desk in the morning, I’ve usually scanned through my emails, checked Twitter twice, scoured the news and approved a few blog comments. (This morning I asked one of the kids if they have “brushed their tweet” – maybe[…]

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Create beautiful infographics on a budget with these tips and tricks

Want to get the most out of your virtual identity? Why not present your “raison d’être” in a visual and compelling digital format to achieve brand recognition and get your audience talking? Knowing that 40% of people respond better to visual information than text and that people prefer more dynamic content formats, infographics can be[…]

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Wearable technologies: much more than a fashion statement

Mobile devices and cloud computing are changing the way we interact with others and how we deal with everyday tasks. Our real lives are merging with our digital lives – or is it the other way round?Wearable technologies are driving this process even further. Interactive glasses, watches or digital bracelets are already a reality, becoming[…]

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Engaging content? Humor wins!

With the rise of social media, more and more people are trying to understand the logic behind engaging content. Contently researched how and what we share on social media and Kelsey Libert from Fractl has looked into the science behind viral content.According to her research, viral content has certain characteristics that are common to all[…]

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What Facebook’s new algorithm means for content marketing

In 2013, Facebook started seriously slicing up the organic reach of their brand pages. The plan was to go from 16% to 1-2%. Why did they do it?The most obvious reason is that limited organic reach pushed many companies into paid reach. But was it really just business as usual for Facebook? Probably not. It’s[…]

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The Great Big Data Seduction

In the Information Age, the quest for knowledge and understanding of the world has been greatly elevated by the ability to exploit the exponential growth and falling costs of computational power. Welcome to big data – generated from our digital footprints as we negotiate our way through early 21st century life.Recent developments in cloud and[…]

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Mistakes for better campaigning

The best tips and tricks are usually a result of things that went wrong. Campaigning is no exception and sometimes all that stands between you and great campaigns are the mistakes you didn’t make. Here are some of my favorite mistakes in campaigning.1. No Concrete Goal“Let’s do something edgy and funny that can go viral[…]

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Can you outsmart the digital deluge? Dave Coplin thinks so

How exactly do you cope with the digital overload? On June 11, Microsoft UK’s Chief Envisioning Officer Dave Coplin talked about the influence and pitfalls of big data in our hyperconnected society and how humans need to cope more intelligently with the flourishing spread of technology and the growth of the app industry.“Our future lies[…]

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Football fever to dengue fever: Break Dengue’s Red Card campaign

The whole world is watching and everyone is ready to cheer – it’s World Cup fever!How can you leverage one of the world’s most visible events for the greater good? That’s exactly the question our team faced when we brainstormed on different ways that Break Dengue could put a spotlight on one of the world’s[…]

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The Tipping Point – Using stories to spread ideas

The term “tipping point” has been in circulation since the 1950s. In the study of economics, physics, sociology, or climate change, it means the point at which slow steady change becomes irreversible. The classic graph of the tipping point measures the addition of hypothetical straws onto the back of a hypothetical camel.A look at Google[…]

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5 common mistakes in corporate storytelling

Digital has opened up a new world for storytelling. Exciting new tools, apps, and platforms are blossoming all over the Internet. Visually appealing opportunities like Medium, Thinglink, Storehouse, Zeega, Cowbird, and many more are awaiting eager storytellers to try them out.Companies too have jumped on the bandwagon, hoping to reach out to new audiences… but[…]

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Cefic Masterclass with YourFormula bloggers

Recently, we welcomed 10 vibrant YourFormula bloggers who were invited by Cefic (The European Chemical Industry Council) to a bloggers learning session at ZN. As they all have a passion for chemistry, we wanted that to shine through in their writing.So our very own Karmen Špiljak sought to help them do just that. Here are[…]

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6 tips to make your brand’s Twitter tops

Are you using Twitter to grow your business? Despite meeting incredible resistance out of the gates, Twitter is no stranger to the workplace. Nowadays many companies, big and small, have embraced the social media channel as a way of creating a direct line of communications with customers. But before you get started with your 140-character…[…]

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Successful social media competitions in 5

Running a social media competition can be an extremely efficient way to increase your fan base, engage your audience, generate traffic to your website, and excite your followers.Over the past few years, we’ve been experimenting with different types of contests for different clients. Every time we’ve learned something new. So what are the keys to[…]

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New Year, New Focus: make online content king

This year will certainly be another one marked by technological and innovative developments that will continue to shape our everyday lives and aid us in working better. While the economy is still recovering, companies such as Maersk Line, the European Environmental Agency, American Express, Unilever, and GE have successfully embraced new media technologies and used[…]

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