effective engagement

Crucial things I learned as a blogger for an online initiative

Seven countries, six months, and a number of planes, trains, and automobiles (or whatever passes for a vehicle), that was my life as a blogger/collaborator of an online initiative called Break Dengue.Break Dengue is an online platform that aims to connect patients, doctors, researchers, and all people involved in the dengue issue – striving to[…]

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Why (and how) all companies should be telling stories

We do it all day and all night. We can’t even imagine life – not even a single day – without it because we’ve been at it since we came into existence. As human beings we think in narratives, we are all storytellers: we love telling and listening to stories, transporting ourselves into another world.This[…]

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Create beautiful infographics on a budget with these tips and tricks

Want to get the most out of your virtual identity? Why not present your “raison d’être” in a visual and compelling digital format to achieve brand recognition and get your audience talking? Knowing that 40% of people respond better to visual information than text and that people prefer more dynamic content formats, infographics can be[…]

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Could Google+ be the next big thing for brands?

When launched, users didn’t greet Google+ with high expectations and optimistic predictions of the future. However it has grown to become the second biggest social network in just three years.Though it’s not likely that it will dethrone Facebook anytime soon, more brands are starting to use Google+ pages to reach out to their audiences. While[…]

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Engaging content? Humor wins!

With the rise of social media, more and more people are trying to understand the logic behind engaging content. Contently researched how and what we share on social media and Kelsey Libert from Fractl has looked into the science behind viral content.According to her research, viral content has certain characteristics that are common to all[…]

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What Facebook’s new algorithm means for content marketing

In 2013, Facebook started seriously slicing up the organic reach of their brand pages. The plan was to go from 16% to 1-2%. Why did they do it?The most obvious reason is that limited organic reach pushed many companies into paid reach. But was it really just business as usual for Facebook? Probably not. It’s[…]

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What’s in a meme?

Richard Dawkins first coined the word meme in a footnote to 1976’s The Selfish Gene. He suggested the idea as a way of understanding ideas according to evolutionary principles.Dawkins identified three elements that make a meme successful.– Longevity – how long does a meme last– Fecundity – how many copies of itself does it generate–[…]

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The Tipping Point – Using stories to spread ideas

The term “tipping point” has been in circulation since the 1950s. In the study of economics, physics, sociology, or climate change, it means the point at which slow steady change becomes irreversible. The classic graph of the tipping point measures the addition of hypothetical straws onto the back of a hypothetical camel.A look at Google[…]

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Communities today united through social media

This winter has brought extensive flooding across the UK, with the country experiencing its wettest January and February since records began in 1910. Tens of thousands of people were evacuated from their homes, electricity was cut off in some areas, and transport routes were impassable as tidal surges engulfed the coast and rivers burst their[…]

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Google’s “Reunion” and the Effectiveness of Storytelling

If you follow the publicity campaigns for Google, you may recall that they have a knack for using strong emotions as a way of connecting with their target groups. The most recent ad from the Internet search engine giant is no different. It focuses on the company’s largest and potentially, most important, growing target group,[…]

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The impact of great online event coverage: our experience at TEDxBrussels

Another successful edition of TEDxBrussels has come and gone. This year’s event, dubbed Ex Nihilo, brought together over 1,500 people at the BOZAR.Being one of the co-founders of TEDxBrussels, ZN helped bring this extraordinary event to life. This year, we were at the helm of social media coverage.Here are some interesting facts about the online[…]

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How GE made content sexy

Over the years, the 132-year-old conglomerate General Electric (GE) has reinvented itself and its brand by adopting a new approach to content marketing. Viewing the new approach largely as storytelling, they put a lot of effort on telling stories – bringing to life the company and its products, and giving a new spirit to the[…]

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Martini: The 19th Century brand goes interactive for its 150th Anniversary

Have you ever tried to get into an exclusive nightclub on a cold evening, only to hear the bouncer say if your name’s not on the list, then you’re not getting in?A lot of brand owners try to put forward an air of exclusivity around their assets to keep the interest of existing and potential[…]

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Interactive campaigns that go beyond 2D

We’ve been talking about augmented reality quite a bit around the office and playing around with innovative tools and technologies to establish an interactive presence for one of our clients in a big European fair. To achieve this, we are working on interactive virtual hostesses, augmented reality points of information, and an interactive animation that[…]

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