creativity and innovation

Advergames: The controversy of being effective

Associating play to children’s drawers filled with LEGO and action figures can be accurate, but also limited. Play has expanded its definition to permeate office spaces, HR interviews, university classrooms, and even advertising. Gamification can be applied to our daily routine, turning mundane tasks into games. It can also turn a company message into an[…]

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Jaw dropping storytelling

I don’t like stories. I absolutely adore, love, live for, desire, go mad for, cherish, and yearn for them. So when I come across really amazing ways people tell ‘em, I can’t help but dive into the world they’ve created.I’ve selected a few of my favorites and implore you to look at them. Mouse over[…]

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Why (and how) all companies should be telling stories

We do it all day and all night. We can’t even imagine life – not even a single day – without it because we’ve been at it since we came into existence. As human beings we think in narratives, we are all storytellers: we love telling and listening to stories, transporting ourselves into another world.This[…]

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Drones: evil spies or creative opportunities?

Ever since the discussion about drone planes, the word “drones” doesn’t evoke a particularly positive image. While many consider it a “no go” area, some have actually taken this opportunity to get creative.Would you still think the same about drones if they played your favorite tune during a music festival, if they provided footage of[…]

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Explore The Territory & The Map @ TEDxBrussels with us!

There seems to be absolutely no shortage of guides, manuals, and maps to help businesses identify their mission, navigate in a known territory, and reach their final goal. But even when you put all that theory into practice in the real world, the digital territory can be tricky to navigate. And that’s where acting smartly[…]

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Smelly App: smart devices providing sensory experiences

Today we talk, text, record videos, take pictures, and even edit them all on our smart devices. But what’s next? A new era of multi-sensory digital communications!Professor Adrian Cheok and his team at the “Pervasive Computing” department of City University London is certain that the next big thing will involve smell, taste, and touch.Used with[…]

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Interactive ads are “taking off”

Recently, some of the most interesting advertising campaigns have been coming from the Out of Home (OOH) arena.They’ve tended to use interactivity more than most, harnessing technology that enables them to react to – and elicit reaction from – their immediate surroundings in real-time. British Airways has embraced this technology to give its latest outdoor[…]

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Google’s “Reunion” and the Effectiveness of Storytelling

If you follow the publicity campaigns for Google, you may recall that they have a knack for using strong emotions as a way of connecting with their target groups. The most recent ad from the Internet search engine giant is no different. It focuses on the company’s largest and potentially, most important, growing target group,[…]

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Keeping it brief

Can you tell a story in 100 words? How about in 30 seconds or 15 or 8?It’s an exercise in brevity, trimming, culling, boiling down to the essence.These brands, organizations, and individuals all gave it a shot when Instagram launched its video function.

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Left brain versus Right brain? It’s only half of the thinking picture!

How many times have we taken part in or overheard conversations about how our creativity and analytical skills are respectively controlled by the right and left sides of the brain?From the dinner party to the work conference, this notion of “right-brained” people being more creative and “left-brained” more logical and analytical has largely gone unchallenged[…]

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When creativity goes beyond the conceptual: Making water out of thin air

It was the Roman poet Horace that said: “Adversity has the effect of eliciting talents which, in prosperous circumstances, would have lain dormant.”Sometimes the sayings of old really do speak to the present generation anew.We think this creative campaign conceived by ad agency Mayo DraftFCB for Peru’s Universidad de Ingenéria & Tecnologia  (UTEC) personifies that[…]

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Finding inspiration in creative campaigns

In order to bring fresh thinking to the creative collaborations between ourselves and our clients, we believe it’s necessary to seek out and acknowledge the various examples of inspiring work going on anywhere at any given time.Many of us remember or certainly feel the resonating impact of Nike’s epic “Just Do It” campaign, which celebrated[…]

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Food Glorious Food: Ending Waste and Bridging Two Worlds

Our client, FoodDrinkEurope – the umbrella organization for the European food and drink industry – recently put its stake in the ground to play its part in the eradication of food waste with their “Every Crumb Counts” Joint Declaration campaign.We were on hand to help get this very important message out there by creating this[…]

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On hyperlearning, Massive Online Open Courses & the power of collaboration

Following my recent lecture on hyperacting at Solvay Brussels School, I was invited back by professor Antonio Nieto Rodríguez, to talk about hyperlearning, one of the dimensions of HyperThinking.At this moment in my life, hyperlearning is proving to be especially fascinating to me; it is no exaggeration to say that day by day I am[…]

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