campaigns

Advergames: The controversy of being effective

Associating play to children’s drawers filled with LEGO and action figures can be accurate, but also limited. Play has expanded its definition to permeate office spaces, HR interviews, university classrooms, and even advertising. Gamification can be applied to our daily routine, turning mundane tasks into games. It can also turn a company message into an[…]

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Drones: evil spies or creative opportunities?

Ever since the discussion about drone planes, the word “drones” doesn’t evoke a particularly positive image. While many consider it a “no go” area, some have actually taken this opportunity to get creative.Would you still think the same about drones if they played your favorite tune during a music festival, if they provided footage of[…]

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Issue-based platform in action: our Dark to Light campaign

“I didn’t feel happy about being pregnant, because I didn’t know whether or not I’d be able to have the baby.” – Caroline SwainHave you ever considered how many women you know who have become pregnant while being diagnosed with or while suffering from a medical condition?Caroline Swain’s moving story about being pregnant when she[…]

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Engaging content? Humor wins!

With the rise of social media, more and more people are trying to understand the logic behind engaging content. Contently researched how and what we share on social media and Kelsey Libert from Fractl has looked into the science behind viral content.According to her research, viral content has certain characteristics that are common to all[…]

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Mistakes for better campaigning

The best tips and tricks are usually a result of things that went wrong. Campaigning is no exception and sometimes all that stands between you and great campaigns are the mistakes you didn’t make. Here are some of my favorite mistakes in campaigning.1. No Concrete Goal“Let’s do something edgy and funny that can go viral[…]

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Football fever to dengue fever: Break Dengue’s Red Card campaign

The whole world is watching and everyone is ready to cheer – it’s World Cup fever!How can you leverage one of the world’s most visible events for the greater good? That’s exactly the question our team faced when we brainstormed on different ways that Break Dengue could put a spotlight on one of the world’s[…]

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6 tips to make your brand’s Twitter tops

Are you using Twitter to grow your business? Despite meeting incredible resistance out of the gates, Twitter is no stranger to the workplace. Nowadays many companies, big and small, have embraced the social media channel as a way of creating a direct line of communications with customers. But before you get started with your 140-character…[…]

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Leveraging the holidays and turning sentiment into sales

Labeled as one of the Hallmark holidays, Valentine’s Day cards actually got started in England in the 18th century – long before the American greeting card company offered its first Valentine’s Day card in 1913. Nowadays, like most modern holidays, Valentine’s has morphed from a day to send sentiments to your true love to offering[…]

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Successful social media competitions in 5

Running a social media competition can be an extremely efficient way to increase your fan base, engage your audience, generate traffic to your website, and excite your followers.Over the past few years, we’ve been experimenting with different types of contests for different clients. Every time we’ve learned something new. So what are the keys to[…]

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Interactive ads are “taking off”

Recently, some of the most interesting advertising campaigns have been coming from the Out of Home (OOH) arena.They’ve tended to use interactivity more than most, harnessing technology that enables them to react to – and elicit reaction from – their immediate surroundings in real-time. British Airways has embraced this technology to give its latest outdoor[…]

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Coca Cola does some thinking outside the bottle

It’s been a couple of years since Coca Cola launched their “Where will happiness strike next” campaign in the Philippines. So why are we even mentioning it? In the spirit of the holidays and true involvement, the beverage giant did something quite impressive.Coca Cola Philippines’ 2011 campaign: “Where will happiness strike next”

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The impact of great online event coverage: our experience at TEDxBrussels

Another successful edition of TEDxBrussels has come and gone. This year’s event, dubbed Ex Nihilo, brought together over 1,500 people at the BOZAR.Being one of the co-founders of TEDxBrussels, ZN helped bring this extraordinary event to life. This year, we were at the helm of social media coverage.Here are some interesting facts about the online[…]

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Martini: The 19th Century brand goes interactive for its 150th Anniversary

Have you ever tried to get into an exclusive nightclub on a cold evening, only to hear the bouncer say if your name’s not on the list, then you’re not getting in?A lot of brand owners try to put forward an air of exclusivity around their assets to keep the interest of existing and potential[…]

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Interactive campaigns that go beyond 2D

We’ve been talking about augmented reality quite a bit around the office and playing around with innovative tools and technologies to establish an interactive presence for one of our clients in a big European fair. To achieve this, we are working on interactive virtual hostesses, augmented reality points of information, and an interactive animation that[…]

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Changing the world with a click? Online activism & social marketing

The Internet is a playground for thousands of campaigns across the world. There are campaigns on nearly every possible issue imaginable – from the environment to human rights, corruption to climate change – and the advocates within these communities do everything from raising awareness, signing online petitions, and fund raising. In other words, they are[…]

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Finding inspiration in creative campaigns

In order to bring fresh thinking to the creative collaborations between ourselves and our clients, we believe it’s necessary to seek out and acknowledge the various examples of inspiring work going on anywhere at any given time.Many of us remember or certainly feel the resonating impact of Nike’s epic “Just Do It” campaign, which celebrated[…]

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Food Glorious Food: Ending Waste and Bridging Two Worlds

Our client, FoodDrinkEurope – the umbrella organization for the European food and drink industry – recently put its stake in the ground to play its part in the eradication of food waste with their “Every Crumb Counts” Joint Declaration campaign.We were on hand to help get this very important message out there by creating this[…]

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