best practices

Jaw dropping storytelling

I don’t like stories. I absolutely adore, love, live for, desire, go mad for, cherish, and yearn for them. So when I come across really amazing ways people tell ‘em, I can’t help but dive into the world they’ve created.I’ve selected a few of my favorites and implore you to look at them. Mouse over[…]

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Crucial things I learned as a blogger for an online initiative

Seven countries, six months, and a number of planes, trains, and automobiles (or whatever passes for a vehicle), that was my life as a blogger/collaborator of an online initiative called Break Dengue.Break Dengue is an online platform that aims to connect patients, doctors, researchers, and all people involved in the dengue issue – striving to[…]

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Why (and how) all companies should be telling stories

We do it all day and all night. We can’t even imagine life – not even a single day – without it because we’ve been at it since we came into existence. As human beings we think in narratives, we are all storytellers: we love telling and listening to stories, transporting ourselves into another world.This[…]

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Create beautiful infographics on a budget with these tips and tricks

Want to get the most out of your virtual identity? Why not present your “raison d’être” in a visual and compelling digital format to achieve brand recognition and get your audience talking? Knowing that 40% of people respond better to visual information than text and that people prefer more dynamic content formats, infographics can be[…]

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Could Google+ be the next big thing for brands?

When launched, users didn’t greet Google+ with high expectations and optimistic predictions of the future. However it has grown to become the second biggest social network in just three years.Though it’s not likely that it will dethrone Facebook anytime soon, more brands are starting to use Google+ pages to reach out to their audiences. While[…]

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Issue-based platform in action: our Dark to Light campaign

“I didn’t feel happy about being pregnant, because I didn’t know whether or not I’d be able to have the baby.” – Caroline SwainHave you ever considered how many women you know who have become pregnant while being diagnosed with or while suffering from a medical condition?Caroline Swain’s moving story about being pregnant when she[…]

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How to meet deadlines and not die trying

You probably think that today is the worst day on earth to work on your project. The reasons can be many: you don’t feel good, you need to attend a meeting at your son’s school, you can’t reach the person that was supposed to give you an interview or you aren’t inspired at all. BUT[…]

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Engaging content? Humor wins!

With the rise of social media, more and more people are trying to understand the logic behind engaging content. Contently researched how and what we share on social media and Kelsey Libert from Fractl has looked into the science behind viral content.According to her research, viral content has certain characteristics that are common to all[…]

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What Facebook’s new algorithm means for content marketing

In 2013, Facebook started seriously slicing up the organic reach of their brand pages. The plan was to go from 16% to 1-2%. Why did they do it?The most obvious reason is that limited organic reach pushed many companies into paid reach. But was it really just business as usual for Facebook? Probably not. It’s[…]

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Mistakes for better campaigning

The best tips and tricks are usually a result of things that went wrong. Campaigning is no exception and sometimes all that stands between you and great campaigns are the mistakes you didn’t make. Here are some of my favorite mistakes in campaigning.1. No Concrete Goal“Let’s do something edgy and funny that can go viral[…]

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Can you outsmart the digital deluge? Dave Coplin thinks so

How exactly do you cope with the digital overload? On June 11, Microsoft UK’s Chief Envisioning Officer Dave Coplin talked about the influence and pitfalls of big data in our hyperconnected society and how humans need to cope more intelligently with the flourishing spread of technology and the growth of the app industry.“Our future lies[…]

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Football fever to dengue fever: Break Dengue’s Red Card campaign

The whole world is watching and everyone is ready to cheer – it’s World Cup fever!How can you leverage one of the world’s most visible events for the greater good? That’s exactly the question our team faced when we brainstormed on different ways that Break Dengue could put a spotlight on one of the world’s[…]

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