Strategies @ Work

Brand your way to better relationships

Your brand is how you express yourself. It is how people see you for what you are. Whether you are creating an identity, revamping your website, or running an offline campaign, you need to understand the personality, power, and perception of your brand.[…]

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Mapping out Brussels online

Imagine being outside polyglot Brussels for a moment and trying to have a conversation with someone who doesn’t speak your language well.[…]

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How Dior & Louis Vuitton are rocking Instagram Stories

Just as the name describes, Instagram Stories is all about recounting your activities, sharing photos and video about your daily developments or interesting events taking place in your company or your personal life. Instagram Stories also gives you the choice to target the particular audience you want to reach.[…]

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Staying #OneStepAhead of the flu on social media

Influenza is a serious disease. Not for everyone, but for the most vulnerable fringe of the population, namely infants, elderly people, pregnant women and people with certain chronic medical conditions. Even if benign in most cases, influenza does put those populations at risk and severely affects 3 to 5 million people worldwide every year. Sadly,[…]

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#EUinfluencers and digital advocacy

Political campaigns have radically changed with the rise of social media such as Facebook and Twitter. Looking at the victory of Donald Trump in the US presidential elections or that of the leave campaign for the EU referendum in the UK, it’s obvious that social media has profoundly changed the ways influencers operate and what[…]

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Stay #OneStepAhead of #FakeNews with ZN

As false news stories are becoming more and more widespread, how do you know what is real? How do you identify fake news? To make sure YOU only share real stories, we have created a list of ten tips that will help you to determine if a a social media article is factual, or not.

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Have you shared a coke with a friend?

If you didn’t #ShareACoke, maybe you were tempted to join the #IceBucketChallenge or felt #LikeAGirl for just a second. Either way, it’s clear that over the past few years we have witnessed storytelling becoming one of the top marketing strategies used by businesses. It’s a versatile technique that everyone can use, because it only requires[…]

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TEDxBrussels sold out? TEDxify your office!

On 14 March, The Brussels Brewery will host the 2016 edition of TEDxBrussels. This year, the topic is the “Deeper Future” and the program features a range of talks from 17 different speakers on subjects from digital security and online privacy to urban landscapes and beer projects.You might not be able to attend and follow[…]

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16 tips to go digital in 2016

At the end of the year, all manner of experts spend some time to determine – most often wrongly – what the big trends will be in the upcoming year. We are no exception to this, and this is why we had a session in December 2015 to determine 16 Tips and Tricks to prepare[…]

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Crucial things I learned as a blogger for an online initiative

Seven countries, six months, and a number of planes, trains, and automobiles (or whatever passes for a vehicle), that was my life as a blogger/collaborator of an online initiative called Break Dengue.Break Dengue is an online platform that aims to connect patients, doctors, researchers, and all people involved in the dengue issue – striving to[…]

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The sales funnel is still relevant

The sales funnel has been around for a long time – apparently, since 1898. It is one of those models marketers use on a regular basis to plan and present their strategy for the year. (Admit it, you have a slide with it for 2015. And if you haven’t used it before, give it a[…]

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