Strategies @ Work

How Dior & Louis Vuitton are rocking Instagram Stories

Just as the name describes, Instagram Stories is all about recounting your activities, sharing photos and video about your daily developments or interesting events taking place in your company or your personal life. Instagram Stories also gives you the choice to target the particular audience you want to reach.[…]

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Staying #OneStepAhead of the flu on social media

Influenza is a serious disease. Not for everyone, but for the most vulnerable fringe of the population, namely infants, elderly people, pregnant women and people with certain chronic medical conditions. Even if benign in most cases, influenza does put those populations at risk and severely affects 3 to 5 million people worldwide every year. Sadly,[…]

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#EUinfluencers and digital advocacy

Political campaigns have radically changed with the rise of social media such as Facebook and Twitter. Looking at the victory of Donald Trump in the US presidential elections or that of the leave campaign for the EU referendum in the UK, it’s obvious that social media has profoundly changed the ways influencers operate and what[…]

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Stay #OneStepAhead of #FakeNews with ZN

As false news stories are becoming more and more widespread, how do you know what is real? How do you identify fake news? To make sure YOU only share real stories, we have created a list of ten tips that will help you to determine if a a social media article is factual, or not.

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Have you shared a coke with a friend?

If you didn’t #ShareACoke, maybe you were tempted to join the #IceBucketChallenge or felt #LikeAGirl for just a second. Either way, it’s clear that over the past few years we have witnessed storytelling becoming one of the top marketing strategies used by businesses. It’s a versatile technique that everyone can use, because it only requires[…]

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TEDxBrussels sold out? TEDxify your office!

On 14 March, The Brussels Brewery will host the 2016 edition of TEDxBrussels. This year, the topic is the “Deeper Future” and the program features a range of talks from 17 different speakers on subjects from digital security and online privacy to urban landscapes and beer projects.You might not be able to attend and follow[…]

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16 tips to go digital in 2016

At the end of the year, all manner of experts spend some time to determine – most often wrongly – what the big trends will be in the upcoming year. We are no exception to this, and this is why we had a session in December 2015 to determine 16 Tips and Tricks to prepare[…]

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Crucial things I learned as a blogger for an online initiative

Seven countries, six months, and a number of planes, trains, and automobiles (or whatever passes for a vehicle), that was my life as a blogger/collaborator of an online initiative called Break Dengue.Break Dengue is an online platform that aims to connect patients, doctors, researchers, and all people involved in the dengue issue – striving to[…]

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The sales funnel is still relevant

The sales funnel has been around for a long time – apparently, since 1898. It is one of those models marketers use on a regular basis to plan and present their strategy for the year. (Admit it, you have a slide with it for 2015. And if you haven’t used it before, give it a[…]

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Create beautiful infographics on a budget with these tips and tricks

Want to get the most out of your virtual identity? Why not present your “raison d’être” in a visual and compelling digital format to achieve brand recognition and get your audience talking? Knowing that 40% of people respond better to visual information than text and that people prefer more dynamic content formats, infographics can be[…]

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Issue-based platform in action: our Dark to Light campaign

“I didn’t feel happy about being pregnant, because I didn’t know whether or not I’d be able to have the baby.” – Caroline SwainHave you ever considered how many women you know who have become pregnant while being diagnosed with or while suffering from a medical condition?Caroline Swain’s moving story about being pregnant when she[…]

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How to meet deadlines and not die trying

You probably think that today is the worst day on earth to work on your project. The reasons can be many: you don’t feel good, you need to attend a meeting at your son’s school, you can’t reach the person that was supposed to give you an interview or you aren’t inspired at all. BUT[…]

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Engaging content? Humor wins!

With the rise of social media, more and more people are trying to understand the logic behind engaging content. Contently researched how and what we share on social media and Kelsey Libert from Fractl has looked into the science behind viral content.According to her research, viral content has certain characteristics that are common to all[…]

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Mistakes for better campaigning

The best tips and tricks are usually a result of things that went wrong. Campaigning is no exception and sometimes all that stands between you and great campaigns are the mistakes you didn’t make. Here are some of my favorite mistakes in campaigning.1. No Concrete Goal“Let’s do something edgy and funny that can go viral[…]

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