Strategies @ Work

Have you shared a coke with a friend?

If you didn’t #ShareACoke, maybe you were tempted to join the #IceBucketChallenge or felt #LikeAGirl for just a second. Either way, it’s clear that over the past few years we have witnessed storytelling becoming one of the top marketing strategies used by businesses. It’s a versatile technique that everyone can use, because it only requires[…]

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TEDxBrussels sold out? TEDxify your office!

On 14 March, The Brussels Brewery will host the 2016 edition of TEDxBrussels. This year, the topic is the “Deeper Future” and the program features a range of talks from 17 different speakers on subjects from digital security and online privacy to urban landscapes and beer projects.You might not be able to attend and follow[…]

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16 tips to go digital in 2016

At the end of the year, all manner of experts spend some time to determine – most often wrongly – what the big trends will be in the upcoming year. We are no exception to this, and this is why we had a session in December 2015 to determine 16 Tips and Tricks to prepare[…]

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Crucial things I learned as a blogger for an online initiative

Seven countries, six months, and a number of planes, trains, and automobiles (or whatever passes for a vehicle), that was my life as a blogger/collaborator of an online initiative called Break Dengue.Break Dengue is an online platform that aims to connect patients, doctors, researchers, and all people involved in the dengue issue – striving to[…]

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The sales funnel is still relevant

The sales funnel has been around for a long time – apparently, since 1898. It is one of those models marketers use on a regular basis to plan and present their strategy for the year. (Admit it, you have a slide with it for 2015. And if you haven’t used it before, give it a[…]

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Create beautiful infographics on a budget with these tips and tricks

Want to get the most out of your virtual identity? Why not present your “raison d’être” in a visual and compelling digital format to achieve brand recognition and get your audience talking? Knowing that 40% of people respond better to visual information than text and that people prefer more dynamic content formats, infographics can be[…]

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