Strategies @ Work

Staying #OneStepAhead of the flu on social media

Influenza is a serious disease. Not for everyone, but for the most vulnerable fringe of the population, namely infants, elderly people, pregnant women and people with certain chronic medical conditions. Even if benign in most cases, influenza does put those populations at risk and severely affects 3 to 5 million people worldwide every year. Sadly,[…]

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#EUinfluencers and digital advocacy

Political campaigns have radically changed with the rise of social media such as Facebook and Twitter. Looking at the victory of Donald Trump in the US presidential elections or that of the leave campaign for the EU referendum in the UK, it’s obvious that social media has profoundly changed the ways influencers operate and what[…]

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Stay #OneStepAhead of #FakeNews with ZN

As false news stories are becoming more and more widespread, how do you know what is real? How do you identify fake news? To make sure YOU only share real stories, we have created a list of ten tips that will help you to determine if a a social media article is factual, or not.

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Have you shared a coke with a friend?

If you didn’t #ShareACoke, maybe you were tempted to join the #IceBucketChallenge or felt #LikeAGirl for just a second. Either way, it’s clear that over the past few years we have witnessed storytelling becoming one of the top marketing strategies used by businesses. It’s a versatile technique that everyone can use, because it only requires[…]

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TEDxBrussels sold out? TEDxify your office!

On 14 March, The Brussels Brewery will host the 2016 edition of TEDxBrussels. This year, the topic is the “Deeper Future” and the program features a range of talks from 17 different speakers on subjects from digital security and online privacy to urban landscapes and beer projects.You might not be able to attend and follow[…]

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16 tips to go digital in 2016

At the end of the year, all manner of experts spend some time to determine – most often wrongly – what the big trends will be in the upcoming year. We are no exception to this, and this is why we had a session in December 2015 to determine 16 Tips and Tricks to prepare[…]

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Crucial things I learned as a blogger for an online initiative

Seven countries, six months, and a number of planes, trains, and automobiles (or whatever passes for a vehicle), that was my life as a blogger/collaborator of an online initiative called Break Dengue.Break Dengue is an online platform that aims to connect patients, doctors, researchers, and all people involved in the dengue issue – striving to[…]

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