Digital & Beyond

Drinks & 16 tips @ ZN on 3 December

How on earth can you really use digital to your advantage? People always talk about having a strategy, integrating communications, developing insights, and having killer campaigns. But what does that actually look like?To help you get the digital ball rolling in your own organization, we’ll be hosting a series of monthly networking events starting on[…]

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Advergames: The controversy of being effective

Associating play to children’s drawers filled with LEGO and action figures can be accurate, but also limited. Play has expanded its definition to permeate office spaces, HR interviews, university classrooms, and even advertising. Gamification can be applied to our daily routine, turning mundane tasks into games. It can also turn a company message into an[…]

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Jaw dropping storytelling

I don’t like stories. I absolutely adore, love, live for, desire, go mad for, cherish, and yearn for them. So when I come across really amazing ways people tell ‘em, I can’t help but dive into the world they’ve created.I’ve selected a few of my favorites and implore you to look at them. Mouse over[…]

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Mobile marketing: the new frontier?

If you were an aging toothpaste brand, what would you do to rejuvenate yourself, stimulate smiles, and get on the customers’ good side? Of course there are billboards, or online ads, but Zhongua, a 60-year-old Chinese toothpaste brand, turned to the mobile phone – and more specifically, the selfie. The images for the “one hundred[…]

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Crucial things I learned as a blogger for an online initiative

Seven countries, six months, and a number of planes, trains, and automobiles (or whatever passes for a vehicle), that was my life as a blogger/collaborator of an online initiative called Break Dengue.Break Dengue is an online platform that aims to connect patients, doctors, researchers, and all people involved in the dengue issue – striving to[…]

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5 Digital Trends in Healthcare

When was the last time you checked a medical book or paper when looking for information about an illness? Unless you own a library, Google is probably your best friend when it comes to health related questions. According to Pew Research Survey, 72% of Internet users say they search for health information online.Digital has changed[…]

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Why (and how) all companies should be telling stories

We do it all day and all night. We can’t even imagine life – not even a single day – without it because we’ve been at it since we came into existence. As human beings we think in narratives, we are all storytellers: we love telling and listening to stories, transporting ourselves into another world.This[…]

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