Snap out of it! Or how Instagram is winning the battle for the young

Earlier this week we learned that some of the world’s biggest influencers are turning away from Snapchat. One out of every two influencers have stopped using Snapchat and just 1% feel Snapchat will be the most important social medium in the next 10 years. This switch can be explained mostly by influencers not feeling that Snapchat can be as engaging or play the role of its biggest rival, Instagram.It’s a fact – Snapchat is struggling[…]

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Traveling the digital way

When was the last time you booked a flight at a ticket counter? Surely a long time ago, and most millennials never have. Digital has changed most of our habits, and none more so than when it comes to travelling.[…]

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Stay #OneStepAhead of #FakeNews with ZN

As false news stories are becoming more and more widespread, how do you know what is real? How do you identify fake news? To make sure YOU only share real stories, we have created a list of ten tips that will help you to determine if a a social media article is factual, or not.

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Have you shared a coke with a friend?

If you didn’t #ShareACoke, maybe you were tempted to join the #IceBucketChallenge or felt #LikeAGirl for just a second. Either way, it’s clear that over the past few years we have witnessed storytelling becoming one of the top marketing strategies used by businesses. It’s a versatile technique that everyone can use, because it only requires imagination and creativity, not money.With storytelling being hotter than ever, we couldn’t help wondering what hides behind a great story.[…]

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