This new digital environment can be challenging, even daunting for some organizations. The courses under strategy will help you build a solid digital strategy and elevate your existing communication efforts into the digital arena, know and understand the online landscape you operate in, and bridge the gap between your business goals and available online metrics.
Module 1: Digital strategy – 7 steps to building an effective digital communication strategy
Module 2: Web research and monitoring
Module 3: Measuring and reporting digital activity/success