Social media and online communications are no longer the new kids on the block and content is king! The courses under editorial will tackle what makes great content and how your organization can build credibility from it, bring out the voices of your in-house experts to grow your networks and influence audiences, as well as help you leverage the online environment to not only support your current communication efforts but also elevate it.
Module 4: What makes great content and how to keep it flowing
Module 5: Digital Reporter: developing your organization’s personal/individual voice
Module 6: Joined up social media strategies
Module 7: Integrating social media policy into your communication strategy and enterprise culture