A B2B client was convinced that his brand had a lot of online visibility and that their focus on existing customers was working. As a neutral party, we wanted to make sure that this was the case. We did a digital mapping and a lot of research, and proved they actually had no visibility. So we revisited their sales funnel and used a systematic approach to upgrade it to suit the needs and motivations of their customers.
Then we restructured their website and its content to drive customers through the sales funnel. And we drove more traffic to the site with targeted advertising. Making the change brought about some interesting challenges, but ultimately the customers really liked it.