Hidden behind more well-known competitors, a global hygiene company was struggling to get top talents from universities – no one knew about them. They lived the right values and had a strong brand, but it didn’t tie in with their recruitment identity. So we connected the dots and built their HR recruitment branding around those values and the career possibilities, taking an individual approach to the needs of their target audience in different countries.
It was fresh and honest, and it created visibility that they didn’t have before. They got the quality new recruits that they wanted. In the end, the identity and branding we created for young professionals fit really well with their organization’s overall identity.