In the latest press release from Attentio, I was glad to find out this great presentation from Altimeter reporting on social media corporate strategies and suggesting several approach to move forward in 2011. The identified trends as well as the structure analysis are very interesting. The ROI and business KPI integration is a key point for ZN as well. Finally, I think the advise to move forward are quite relevant. So all things considered, I suggest you have a read trough this presentation and call us to define the next steps for your 2011 social media plan 😉