As part of our series of interviews with experts on emarketing, we spoke to Walid Norris, who is responsible for retention marketing at Sony Style Europe, the European online direct sales division of Sony. He shared with us how he approaches emarketing inside the organisation, the importance of making a strong business case for his campaigns, and using the right tools and technology to get closer to your customers.
Check it out: Walid Norris Podcast
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