At our recent event organized with IABC & ING around ‘How web Strategies can transforming your communications’, Globecorp.biz made an interview with one of our panel speakers & clients, Colin Hensley, General Manager of Corporate Affairs and Planning at Toyota Motor Europe (TME) on Toyota’s usage of social media including the Aim Zero Emissions blog, the Green Design Channel and Twitter we set up as part of a campaign we helped to develop.

Colin has developed new ways of engaging with his key audiences and is now actively twittering and blogging about what’s happening on CSR at the heart of Toyota Europe. Here the interview:

The event discussion around how web strategies can transform communications of global corporations is not over yet: You can join the online discussion of the eventin the IABC Ning Community.