Here’s a quick update on what’s happening on the eMarketing forum on OpenBC
* This week’s Discussion Highlight
On viral marketing Brian Moore explains the crucial difference between ‘word of mouth’ (truly viral) and email forwarding (not the Real mcCoy)
Analyse, speculate, or gossip; have your say on the forum:
Having welcomed 48 new members we have again doubled our membership in the last two weeks. Among them balanced women like Kathrin Folkendt from Fujitsu Siemens – who is prolific in international marketing as well as yoga – and mysterious men like Zhijn Dong, managing director of a diamond firm.
* Last week’s Discussion Blurbs
Adrianne George scored 175 hits in the Customer Experience forum with her affirmation that “print ads can be very addictive”.
Dan Choon brings crystal clarity to the discussion on bloggers & trust:
“If I find out that my friend gets 200 $ for selling me the idea [to buy a Sony robot] then I’ll cancel my connection to him and the company and hate them both for the rest of my consumer life. ;-)”
Alexandre Blumenthal discovers schizophrenia in the rise of video blogging.
Nicholas Brooke rips into the sales-marketing divide in his article on ‘complex sales’:
“The only way sales and marketing won’t fight for budget is to make it a single department: sales”