Can you tell a story in 100 words? How about in 30 seconds or 15 or 8?

It’s an exercise in brevity, trimming, culling, boiling down to the essence.

These brands, organizations, and individuals all gave it a shot when Instagram launched its video function.

GE wows with science

Jamie Oliver teaches you to make salad dressing

Intel’s impromptu Ultrabook case 

Charity: water making a difference 

Burberry perfectly sets the scene

Whether it’s a 500-page novel, a single paragraph, a photo, or a 15 second video, it all boils down to the power of story… and having it be as long (or short) as it needs to be.