In order to bring fresh thinking to the creative collaborations between ourselves and our clients, we believe it’s necessary to seek out and acknowledge the various examples of inspiring work going on anywhere at any given time.
Many of us remember or certainly feel the resonating impact of Nike’s epic “Just Do It” campaign, which celebrated its 25th anniversary in July. But inspiring campaigns are no longer the preserve of global 100 brands: small, localized ones now get to punch exponentially above their weight as the web gives them the power to go viral.
“Dumb Ways To Die,” a public safety advert for Melbourne’s Metro trains in Australia, is a great example. Promoting safety while travelling near the train network, the catchy tune accompanying the ad helps keep it in mind.
The 3-minute animated short by McCann Melbourne recently won five grand prix awards (for the radio, TV, PR, direct and integrated categories) at the 2013 Cannes Lions Festival of Creativity – making it the most successful ad campaign in the festival’s 60-year history.
What campaigns have caught your eye lately? (If you’re looking for inspiration, take a look at all of the Cannes Lions winners and their output.)