The results of the Second European survey of PR Professionals are now available and it makes for an interesting read.
The online survey was conducted at the end of 2006 with over 400 PR practitioners participating from 24 countries. The lead researchers of the survey are: Philip Young, University of Sunderland, UK; Swaran Sandhu, University of Lucerne, Switzerland and Ansgar Zerfass, University of Leipzig, Germany. Philippe Borreman’s blog has a useful summary of the main findings and you can download the major results of the survey here (in pdf).
Here is a short video interview of the three researchers filmed during the Euroblog 2007 conference in Ghent.
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