Here’s a quick update on what’s happening on the HyperThinker forums and blogs:
* Complete HyperThinker Book Now Online
A full version of Philip Weiss’ book can be downloaded at https://znconsulting.com/
Following a thread started by Brian Moore (“So what about the group discussing what the ingredients of a HyperThinker are?”) there are plans to create a print version that includes your ideas about the concept.
* Content to stretch your Brain – Expert Interviews
We’ve started the eMarketing Expert Series; podcasts with people who bring fresh thinking to the domain of traditional marketing.
Episode 1: “Bloggers are unpaid and unprompted to write about a company”
Simon McDermott, managing director of Attentio, a company that monitors your brand on the web:
Episode 2: “Its surprising how few business communicators read blogs”
Gerard Murray, president of the International Association of Business Communicators (IABC) in Belgium.
Episode 3: “Integrated leadership is the key word [to overcome resistance]”
Michel Lambert, in charge of Interactive and Direct-To-Consumer Marketing at Procter & Gamble.
Latest sign up:
Steven McCormack, former manager at The Economist Group now Sales & Marketing Leader at Acxiom Corporation in Shanghai.
* Case study: IBM’s Switch to Corporate Blogging
Philippe Borremans, IBM Global Media Team, has confirmed to speak on “Switching to eMarketing”, a special event in the HyperThinker Series on 19 October in Brussels.