Digital & Beyond

Fake news, tweets and healthcare

In 2018, fake news and disinformation are the norm. Twitter is the new press release. NGOs are the new establishment. And now businesses need to mount the digital barricades to reach their audiences.[…]

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#EUinfluencer: Top 40 characters and 100 wannabes

Last month, hopes of a gravy-stained appearance were riding high at the event, but in vain. @Berlaymonster (4) never showed, though he (only his gender is not a secret) did offer up a Tweetise on the “fetid shallow pond of EU Twitter” from his “own particular algae-ridden crevice of the pool.” However, the ghosts of[…]

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How Pinterest can help when Facebook is making you sick

Colourful leaves, crisp air, and pumpkin pie – fall has officially arrived! Every year it is the same story: Instagramers worship the autumn-craze, Pinterest gets swamped with fall-pins, such as stew-recipes or cozy sweater knitting patterns, and the Huffington Post publishes tips to overcome the autumn blues.Many suffer from #AutumnBlues or even winter depression. As[…]

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The true power of storytelling

In a time of much debate, we’ve reached at least one consensus: the most compelling and engaging marketing is done through storytelling[…]

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Is digital closing the gender gap at work?

On Saturday, the 26th of August, the US will celebrate Women’s Equality Day, which commemorates American women gaining the right to vote in 1920.Over the years, many steps in the right direction have been taken on the path to women’s equality. Despite this growth, however, we still have a long road ahead when it comes[…]

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No likes for extremism, please

Yesterday’s terror attack in Barcelona is yet another reminder that the war against terrorist organizations like ISIS is far from over. But this war is also being waged on the digital front.The strong links between terrorism and social media are nothing new. ISIS uses Twitter and Facebook accounts to recruit new people for their army.[…]

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Snap out of it! Or how Instagram is winning the battle for the young

Earlier this week we learned that some of the world’s biggest influencers are turning away from Snapchat. One out of every two influencers have stopped using Snapchat and just 1% feel Snapchat will be the most important social medium in the next 10 years. This switch can be explained mostly by influencers not feeling that[…]

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Traveling the digital way

When was the last time you booked a flight at a ticket counter? Surely a long time ago, and most millennials never have. Digital has changed most of our habits, and none more so than when it comes to travelling.[…]

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Drinks & 16 tips @ ZN on 3 December

How on earth can you really use digital to your advantage? People always talk about having a strategy, integrating communications, developing insights, and having killer campaigns. But what does that actually look like?To help you get the digital ball rolling in your own organization, we’ll be hosting a series of monthly networking events starting on[…]

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Advergames: The controversy of being effective

Associating play to children’s drawers filled with LEGO and action figures can be accurate, but also limited. Play has expanded its definition to permeate office spaces, HR interviews, university classrooms, and even advertising. Gamification can be applied to our daily routine, turning mundane tasks into games. It can also turn a company message into an[…]

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